Welcome to the 90-Day Product Launch Lab
You are now inside the Product Launch Lab, a guided 90-day implementation programme designed to help you turn your knowledge, experience, and professional insights into a structured programme that can reach and support others.
Many professionals carry valuable knowledge that could benefit far more people than they currently serve through one-to-one work. This programme exists to help you structure that knowledge, shape it into a programme, and begin sharing it with the people who need it.
Over the next three months, you will move step by step through the process of developing your programme, from idea to structure, and ultimately toward launch.
How This Programme Works
This is a hybrid implementation programme designed to balance learning with practical action.
Each week includes:
- a short lesson video
• a structured action workbook
• practical steps to move your programme forward
The lessons are intentionally concise. Their purpose is to guide your thinking and decision-making, while the workbooks help you translate those ideas into real progress.
The goal is simply to take steady action each week.
Your Weekly Rhythm
- Watch the Weekly Lesson: Start by watching the lesson video for the week.
- Complete the Weekly Action Sheet: These exercises are where the real progress happens.
- Work on Your Programme: Set aside time during the week to continue developing your programme.
- Share Your Progress: we encourage participants to share their progress within the community or during group calls.
The 90-Day Journey
The programme is structured into three phases.
Phase 1 – Building the Foundation
You will clarify:
- the product you want to build
• the audience you will serve
• the framework that guides the transformation
Phase 2 – Building the Programme
You will begin developing:
- your programme modules
• lesson content
• your offer and programme structure
Phase 3 – Launch and Learning
You will then move toward:
- preparing your programme launch
• inviting participants
• learning from your first launch experience
Reminder
You do not need to build a perfect programme.
You simply need to build a clear first version.
Many successful programmes evolve and improve over time through experience and feedback.
What matters most is that you begin sharing your work.
Course Access Schedule
The lessons in the 90-Day Product Launch Lab will be released gradually to support steady progress throughout the programme.
The first lesson will be available on Monday, 30 March.
Each subsequent lesson will be released seven days after the previous one, with a new lesson becoming available every Monday thereafter.
This weekly schedule is designed to give you time to watch the lesson, complete the workbook exercises, and make meaningful progress on your programme before moving to the next stage.
Modules
90-Day Product Launch Lab
Product Launch Lab – Weekly Teaching & Implementation Modules
Lessons
- Week 1 : Orientation & Commitment
- Week 2 : Choosing the Right Product to Build
- Week 3 : Defining Your Ideal Audience
- Week 4 : Turning Your Expertise Into a Framework
- Week 5 : Structuring Your Programme Modules
- Week 6: Turning Your Expertise Into Powerful Lessons
- Week 7: Designing Your Offer & Communicating the Value
- Week 8: Creating a Simple Launch Plan
- Week 9: Preparing for Launch
- Week 10: Launching With Confidence
- Week 11: Learning From Your First Launch
- Week 12: Next Steps: Scaling Your Programme & Planning Your Future Launches
